Product marketing is a strategic marketing function that bridges the gap between product management and marketing communications. The primarily role of a product marketing manager is to define and size target market and value propositions. Other critical responsibilities include positioning and sales enablement.
A good product marketer is the CMO of the product. Good product marketers run strategic Go-To-Market meetings with cross-functional stakeholders to ensure all stakeholders understand their responsibility for a upcoming product launch. Good product marketers assign KPI’s and metrics for each product launch.