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Consumer Behaviour

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Classification of Consumer Buying Behaviours

Introduction

Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.

Course Content

What is Consumer Behaviour – Meaning and Important Concepts
Stages in Consumer Decision Making Process
Cultural Factors affecting Consumer Behaviour
Social Factors affecting Consumer Behaviour
Personal Factors affecting Consumer Behaviour
Psychological Factors affecting Consumer Behaviour
Role of Consumer Behaviour in Marketing
Role of Consumer Behaviour in Advertising
Role of Family in Consumer Behaviour
What is Status Consumption and Why it is Important for Marketers of Premium Goods ?
Social Media Impact on Consumer Behavior
Social Media Impact on Consumer Behavior
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